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Hi,
My name is Phil Gosling and in the next few minutes I'm going
to show you how to recover "lost" sales worth
hundreds of dollars a day you never
knew you were losing. And you can do this in minutes using my
ultra-simple system.
How
many sales are you throwing away?
Your
web site statistics will show you your hit/sales ratio - how many sales you're getting
in every 100 hits. For most websites a figure of 2-5 per cent
is considered good. This figure is so low that regaining any
lost sales is essential. What you
will not know is how many
sales you are losing right now because of a handful of
specific grammatical errors I call website howlers.
Don't
think people care? Read this:
In
2004 a very small book about English grammar, published by a
relatively unknown author through a small publisher SHOT to
the number one spot on Amazon.com's site virtually overnight.
Called Eats, Shoots and Leaves the book's main theme is
about the need to get apostrophes right. The fact that this
small book went to Amazon's #1 spot so quickly with
huge amounts of press coverage indicates that:
Millions
of people care passionately about the correct use of English
words and they are seriously put off if YOU get it wrong on your
website.
And
you'll never know how many. If you're lucky, some person may
email you with a correction and you may even correct it
straight away - but how many people didn't email you and just
left your site without buying? Plenty!
One
test we made at the beginning of 2003 involved a situation
where we created a web product filled with 40 howlers and
received 183 emails not only pointing out the 40 howlers but
another 12 we didn't know about!
I
have a copy of a web page created by a copy-writer advertising his own service that contains 24 grammatical
errors on that one page alone. Ask yourself the question,
"Would I use this person to write my copy?" Well,
the same audience will judge your products and service the
same way.
What's
the point of spending thousands of dollars on software or
services and hours of your time to produce more hits, and then
let them slip through your fingers so easily?
The
Mousehole Effect
Web
Psychologists talk of the Mousehole Effect. This is the
notion that your future customer can be likened to a mouse leaving
its hole. It's not comfortable on the big World Wide Web and
it will dash back in at the tiniest provocation.
There are two
crucial "decision" points. The first is crossing the
credibility gap as they read your sales copy. They don't
believe you. Why should they? They've never heard of you but
they have heard of the many scams on the internet. Give
them a reason - any reason at all - to doubt your credibility
and they'll back off faster than a dragster in reverse shift.
The
second decision point is where they are invited to get out
their credit card. This is a huge emotional stopping point and
the tiniest distraction (never mind an error) will instantly
produce the dragster effect. At both these points, sloppy and
incorrect grammar is part of the customer's decision-making
process, and if they see a real howler - you've lost them.
And
you'll never know. It's a lost sale you never knew you had. If
your sales response rate is 5 per cent it means 95% leave your
site for one reason or other. And grammar is a BIG reason.
The
FASTEST way to improve, or even double your sales - in Five Minutes or less.
You
haven't got time to take a college course in Grammar. I
know this and you know this. (Pity that many of the solutions
offered to you seem to forget that you haven't got the time to
study the works of Shakespeare.) But the great news is YOU DON'T HAVE TO.
Most people make the same mistakes and it boils down to a few Web
page Howlers - the top twenty or so most common errors that ruin
your sales without you even noticing it. I amassed and
referenced these howlers over the last five years after I
noticed that there had been an explosion of "sloppy, lazy
English" errors on most, if not ALL websites, mistakes that
cheapened
the whole site and probably created the Mousehole Effect many
times.
This
is NOT about teaching you English or English Grammar. It's
about giving you a quick and easy to use tool listing the top twenty
howlers you need to double check before uploading it to the web.
Here's
one for free:
The
MOST COMMON web howler, over 89%, is the apostrophe in the word
IT'S.
"The
dog chased it's tail."
"Its'
a common mistake to not copy-check new web
pages."
"Its
a very expensive mistake to ignore this book."
All
the IT'S, ITS' and ITS examples above are completely
wrong.
Solution:
Use CONTROL + F to activate the FIND facility on your
web page and type in IT to find all examples on your
web page. The long rule:
IT'S
= IT IS
ITS
= belonging to it.
ITS'
= Wrong. Doesn't exist.
Short
rule:
Say
"IT IS" when you read the sentence. If that's what you
meant to say, write IT'S. If not, use ITS.
Simple.
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How This System Works
The
Webmaster's Grammar Bible consists of:
1.
A short book explaining the most common 50 web page howlers
and how to avoid them in plain and simple English.
2.
A printable check list with search instructions that instantly reveal the top 20 howlers at any
time with short explanations that are quick and easy. The
page lists the "short rule" for each of the 20
words, so you can run through them quickly. A software program
cannot tell what you meant to say, only the words you used,
and so cannot help you, but we have narrowed this down to a
simple manual check you can carry out in five minutes or less.
It
is ridiculously simple and it's supposed to be. It has taken many
months of researching both the Internet, text books and
discussions with English scholars to
isolate the most common written mistakes, and even longer to
simplify a long list into a short list. Then "reading
ages" were taken into account in order to rule out more complex errors
on the
basis that most web visitors are unlikely to spot them unless
they had a vocabulary level considerably higher than the
average visitor. This system is NOT designed to eliminate ALL
mistakes, but the most common ones and in so doing will lift
those lost sales on your site.
All
things being equal - the product, presentation and web copy -
nothing will have a greater effect on your web site sales than simply
making fewer errors.
What's ONE sale worth to you? Any
one sale will repay the cost of this book in a competitive
area where any good website simply cannot afford to be sloppy.
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This book
shows you:
-
The
top 20 HOWLERS, guaranteed to lose you the sale.
-
An
extra 30 mini-howlers that just make you look like a
fool!
-
A
simple 5 minute system for identifying and removing
them on any webpage - before your customers remove
you.
-
Examples
of poor copy.
-
Tips
on how to improve copy.
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Don't
be sloppy. Be professional and buy The Webmaster's
Grammar Bible TODAY, NOW, in downloadable pdf format. Run it
by your main sales page and your "buy it now" page to
eliminate errors that are costing you money even as you are reading
this.
The
Webmaster's Grammar Bible is one of the fastest repaying books
you will ever have and simply cannot afford to be without. That
is, unless you're happy to THROW SALES AWAY every day. Or is it,
"unless YOUR happy to throw sales away EVERYDAY?
Your
customer will know. Show
him/her that you're worth dealing with.
Two
ways to profit from this special book
Act
quickly to buy at the special launch price of only $19.95 and
immediately:
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